For women over 40, eating less isn't the answer!
What works now, is following specific guidelines on how you eat and train - so you can actually start seeing results.
- Lose belly fat
- Increase energy
- Start seeing real results
Everything is laid out for you - no guesswork.
- If your body feels different than it did in your 30s - slower metabolism, stubborn belly fat, disrupted sleep - you’re not imagining it.
- Hormonal changes in your 40s and 50s change how your body responds to food, exercise, and stress.
- That’s why your old approach doesn’t work anymore… but a science-based, female-focused approach will!Â
Simple, sustainable, and designed specifically for women 40+
- Based on female physiology
- Real food you can find at Coles or Woolies
- 30-minute home workouts (at home or gym)
- Mindset + motivation support every morning
- Direct access to Sally — real guidance, not bots
- NO recipes with a huge ingredient list
- NO more calorie counting
- NO cutting out food groups. You will not go hungry!
- NO hour long cardio sessions
Next 4 Week starter Challenge Begins:
- One-off payment for a single 4 Week Challenge.
- We begin on the first Monday of each month.
Here's How It Works
It's basic, it's simple and you're guaranteed to feel and see results in 4 weeks!
FOOD
You'll receive one fuel plan for the month. This gives you the option to cook meals in bulk and freeze for the entire 4 weeks.
EXERCISE
Choose your options and I coach you through the entire workout: HIIT, strength, yoga, mobility, core and more.
MIND
Every morning I post a MINDFIT question on our SBF CREW to reinforce a positive mindset for the day. We also have a live CREW CHAT each Sunday night to get motivated for the week ahead and ask any questions.
SUPPORT
You get me! Not a robot, not admin staff, ME checking in to see how you're going, answering your questions and making sure you don't get lost in the system.
Meet Sally...
I’ve been teaching and coaching health and fitness for 33 years as a:
- Group fitness instructor
- Personal trainer
- Workshop presenter
- Police Operational Skills and Tactics instructor
- Resort leisure attendant
In 2008, discovering I was pregnant with triplets turned my world upside down – in the best possible way. It was the spark that led to the creation of my SBF program.
Since then, SBF has evolved with our focus shifting towards addressing the unique challenges encountered by women 40+.
- Fuel plans which support perimenopausal requirements.
- Low impact exercise options & additional mobility classes.
- Scientifically proven habits & practices to improve sleep.
- Weekly live CREW CHATS covering the latest health research.
If you'd like to join the full SBF Program with a new 4 Week Challenge starting each month:
Monthly
Membership
$60.00 per month
- Ongoing payment
- Cancel at any time​
Or wait until the start of the month to join a single 4 Week Challenge
Guarantee
I want you to love your SBF experience. If you're not 100% satisfied with my program I'll happily refund the full amount.
FAQ
We get results — real women, real transformations. Just scroll through the photos on the website or our SBF socials and you’ll see what’s possible. When you commit and follow the program, results aren’t a maybe — they’re guaranteed.
What makes SBF different is that it’s designed specifically for women 40+. Every workout, every fuel plan, and every mindset tool is built around what your body actually needs at this stage of life — to balance hormones, build lean muscle, improve energy, and lose fat in a healthy, sustainable way.
And the best part? You’re not dealing with admin staff or a chatbot — you’re dealing with me. I personally check in, answer questions, and help guide your progress. Membership is intentionally capped so I can genuinely stay connected with each member, offer personal feedback, and make sure you feel supported.
A big focus of our Challenge is mindset. Every morning, you’ll get a new MINDFIT post to help you start your day with clarity and confidence.
Every Sunday, we chat live in our CREW CHAT – answering your specific questions from the week and unpacking the latest science that matters for women 40+.
I don’t just coach from the sidelines — I participate in every Challenge with you. I train, eat, and show up the same way you do, so I can guide you with real experience and support you every step of the way.
My program is designed to meet you exactly where you’re at.
Every workout includes beginner options and clear video demonstrations so you can build confidence and strength safely.
You’ll also have guidance on technique, plus support from me and other CREW members every step of the way. Many of our most successful members started as complete beginners!
As estrogen declines, it becomes harder to build muscle, regulate blood sugar, and maintain a healthy metabolism.
That’s why the SBF nutrition approach prioritises high-quality protein, fibre, and nutrient-dense carbs to support muscle, energy, and fat loss specifically for this stage of life.
Yes absolutely! As long as you’re moving and building/maintaining lean muscle, you do what works best for you.
No complicated tracking required!
You will have a protein target to hit each day, but you will not be required to track calories.
If you do like numbers, we provide the macro and sugar content of all recipes.
Our focus is on fueling your body to support strength, recovery, and hormonal health.
No! You can do all workouts at home using either SBF BANDS or basic gym equipment (see below).
Yes! This isn’t about perfection or cutting everything out. It’s about knowing when to enjoy those things, learning balance, staying consistent, and understanding how to include them while still supporting your goals.
Life’s too short to live on restriction — and sustainable results come from balance, not extremes.
The strength sessions have 2 options
1. Using SBF FLAT BANDS
2. Using basic home equipment below:
- Kettlebell (8-16kg).
- Dumbbells (4-12kg).
- Box or step.
- Optional: skipping rope, barbell, medicine ball, cardio equipment (treadmill, stationary bike, rower).
Most of the WOW sessions can be done with body weight only OR using the above basic home equipment.
Yes! Our Program is designed so you can do it ANYWHERE and at ANY TIME, regardless of your age, fitness level, location etc.
If you are injured in any way, you can modify or replace exercises OR you may have to focus entirely on the nutrition and MINDfit components.
Injuries and illness are a part of life, and something we need to deal with when implementing our healthy lifestyle. The SBF Challenge teaches you that there is always SOMETHING you can do to work towards your health and fitness goals.
You will be sent ALL your fitness training sessions and the fuel plan AT THE START of the Challenge. This way, if you do become sick or injured and don’t want to participate, you’ll have all the tools to pick up again at a later date.
We start with whole foods first, but for women 40+, supplements like protein powder and creatine can make a real difference for energy, muscle, and recovery.
We guide you through which ones are worth considering – and why.
If you want something simple, less commercial and with a more personal touch.
