A 4 Week
Science-Based
Starter Challenge
for Women 40+

  • Reduce belly fat
  • Improve sleep
  • Build strength
  • Get accountability & support

I’ll show you EXACTLY what to do to get results!

Join 4 week starter challenge
Days
Hours
Mins
  • If your body feels different than it did in your 30s - slower metabolism, stubborn belly fat, disrupted sleep - you’re not imagining it.
  • Hormonal changes in your 40s and 50s change how your body responds to food, exercise, and stress.
  • That’s why your old approach doesn’t work anymore… but a science-based, female-focused approach will! 

Here's How The Challenge Works

Simple, sustainable, and designed specifically for women 40+

  • Based on female physiology
  • Real food you can find at Coles or Woolies
  • 30-minute home workouts (at home or gym)
  • Mindset + motivation support every morning
  • Direct access to Sally — real guidance, not bots
  • No extreme diets, no cutting out food groups and no calorie counting.
  • No endless cardio and no hour-long gym sessions.

FOOD

Simple, high-protein meal ideas and a structured fuel plan using everyday ingredients. You can meal prep if you like, or mix and match meals to suit your week.

EXERCISE

Choose the workout option that suits you and I’ll coach you through it. Strength, HIIT, mobility, yoga, core and low-impact options are all included.

MIND

Each morning inside the SBF Crew I post a MINDFIT prompt to help you stay focused, motivated and consistent. We also have a live Crew Chat each Sunday night for support, questions and planning for the week ahead.

SUPPORT

You get me — not a robot and not admin staff. I’m there to answer your questions, keep you accountable and make sure you don’t get lost in the system.

Meet Sally...

I’ve been coaching women in health and fitness for more than 30 years, and over time my focus has shifted towards helping women 40+ navigate the very real changes that come with perimenopause and menopause.

Inside SBF, I combine evidence-based training, practical nutrition and ongoing support to help women build strength, improve body composition, improve sleep and feel more in control of their health again.

  • 33 years in the fitness industry
  • BA Leisure Management (Sport Management / Outdoor Recreation)
  • Certified Menopause Coach (Dr Stacy Sims)
  • Cert III & IV in Fitness

Guarantee

I want you to love your SBF experience. If you're not 100% satisfied with my program I'll happily refund the full amount.

FAQ

My program is designed to meet you exactly where you’re at.

Every workout includes beginner options and clear video demonstrations so you can build confidence and strength safely.

You’ll also have guidance on technique, plus support from me and other CREW members every step of the way. Many of our most successful members started as complete beginners!

No complicated tracking required!

You will have a protein target to hit each day, but you will not be required to track calories.

If you do like numbers, we provide the macro and sugar content of all recipes.

Our focus is on fueling your body to support strength, recovery, and hormonal health.

No! You can do all workouts at home using either SBF BANDS or basic gym equipment (see below).

Yes! This isn’t about perfection or cutting everything out. It’s about knowing when to enjoy those things, learning balance, staying consistent, and understanding how to include them while still supporting your goals.

Life’s too short to live on restriction — and sustainable results come from balance, not extremes.

Strength sessions have 2 options: either train at home or at the gym. If you choose to train at home will need at least one set of dumbbells.

HIIT sessions, you will need a foam or wooden box and an exercise mat.

WOW sessions (circuit) can be done with body weight only or basic home equipment:

  • Kettlebell (8-16kg).
  • Dumbbells (4-12kg).
  • Box or step.
  • Optional: skipping rope, barbell, medicine ball, cardio equipment (treadmill, stationary bike, rower).

Yoga/Mobility sessions will require an exercise mat.

Core sessions have the option of using SBF Bands.

Yes! Our Program is designed so you can do it ANYWHERE and at ANY TIME, regardless of your age, fitness level, location etc.

If you are injured in any way, you can modify or replace exercises OR you may have to focus entirely on the nutrition and MINDfit components.

Injuries and illness are a part of life, and something we need to deal with when implementing our healthy lifestyle. The SBF Challenge teaches you that there is always SOMETHING you can do to work towards your health and fitness goals.

You will be sent ALL your fitness training sessions and the fuel plan AT THE START of the Challenge. This way, if you do become sick or injured and don’t want to participate, you’ll have all the tools to pick up again at a later date.

If you want something simple, less commercial and with a more personal level of support, the 4 Week Starter Challenge is a great place to start.

4 week starter challenge
  • One-off payment for a single 4 Week Challenge
  • We begin on the first Monday of each month
  • Easy to follow and designed specifically for women 40+